Simple Logo Refresh- I was commissioned to refresh a Logo that required to retain most of its original design elements and colour, to which I added a flat silhouette texture to the mountain face, simplified the Hatchet and changed the font style making the logo look more whole.
Alternative Logo Design Taking the original logo then flattening out and moving the company name to below the mountains allowed space for the hatchet to be more prominent and duplicated in a crossed over placemat. Encapsulating it all in a 2 lined hexagon and adding the business details at the base, creating a unique but identifiable alternative logo.
Label Sticker Design- Took the companies original logo and placed it within a circle. Added a flat colour sunset behind and colour into the negative parts of the logo, bleeding that into a solid black area filling up the remainder of the circle filled with the company contact numbers, a section to write dates for completed jobs and the companies location.
Promotional Sticker Design- For a 3D logo rendition for a general promotional sticker. I started with a circular saw blade that was overlapped on top by a pastel-colored mountain range, which was placed to duplicate the companies logo. On top, I placed the company name on a 3D wood grain font type with the first letters of each word enlarged. below is a metal plate wrapped around the saw blade. finalizing the design I placed the companies signature hatchet that has transformed from a single colour to a real look in a crossed position with another.
Alternative Logo Design- I was requested to create the logo and have a realistic burning effect for a potential sticker design. I began by changing the logo to have a rough metal texture as its fill, then adding a solid black shadow to provide a three-dimensional aspect. finishing the design off with some select spot colouring and 7 layers of different flames to create the realistic burning look, I place the flaming logo upon a roll of barbed wire to create an alternate version for ease of use on a smaller sticker.
Cartoon sticker Illustration- A client requested me to edit a graphic of “Tazz from the Looney Toons” eating and breaking a log of wood. after searching online I failed to find any source vector of the cartoon eating or a cracked in half log of wood. after several hours in editing created two stickers for the client.
Cartoon Sticker Illustration- After creating the first two stickers I was commissioned to create an illustration of Tazz driving an orange excavator while trimming bush with a mower attachment for a sticker to be placed upon the client’s equipment.
Logo Design- Presented with a sketch and a basic idea of having flames behind the emblem for a cattle ranch. to which I used the Helvetica bold font that has been skewed forward to represent movement and direction. adding in the requested flames which were custom drawn to best fit the emblem. furthermore, I created a 3D metal chrome cast of the emblem for a more realistic representation for the client.
Logo Redraw- Presented with the logo in a low-resolution mockup and after being unable to locate the source vector they had selected to be used I was left with one option to redraw it from scratch that included a few changes requested by the client, those being changing the car tyres to those for a truck and changing the racing flag to something more visible. with over 65 individual pieces having to be placed, shaded and shaped individually, the logo came together and surpassed the client’s expectations.
Emblem Redesign- After examining the given emblem I could immediately see a wide array of design elements that could be implemented to create a much more eye-catching feel. Starting with the centerpiece of the VW logo, instantly giving the emblem context, topped with a crown and 3 stars on either side as elements adopted from the previous emblem, I then changed the font style to a more casual cursive that was placed on top of the VW emblem.
Vector Creation- For a personal project, I took a photo I had captured and transformed it into minimalist vector art. wanting to have a very narrow frame to work with I cropped the original photo to a 4:15 aspect ratio. I removed the background detail completely then began to draw over the face curves to get the basic shape. I then drew and individually placed each hair strain as a way to equal out the simplicity that the rest of the design consisted of.
Illustration design- An idea that came to me months before I had proceeded to create it, I wanted to combine a graduation cap and crown in a realistic illustration. Beginning with the crown. I took inspiration from 5 separate real crowns and combined my ideas of wanting to incorporate nature and elegance into the piece. After being satisfied with the colourless design I then added a gold gradient to each of the 50+ pieces one by one I then drew out a graduation cap that fit the shape of the crown. completing the artwork with a few light shine glares to provide an extra layer of realism.
3D Logo Transformation- Taking the company’s original logo, I added a custom bevel to create a gentle gradient then backed by a faded shadow and solid orange diamond, finished off with a white translucent glaze on top to give the logo a reflective look.
Logo Design- The business had ceased to create a logo beforehand, Therefore the design elements were wide open So from the word “Pitstop” in the name I got inspired to use design elements from the old American racing logo styles with a combination of the casual cursive font style above that was coloured with a two-tone red bevel then 3D elevated joined together with the flow of a racing flag below. I closed it off with a steel gradient to provide a layer of texture
Sticker Design- I was commissioned to design two license disc sticker designs, having the advantage of their round shape Immediately thought of the side view of a tyre. As shown on the design on the left, I furthermore customised the tyre by adding the company slogan around the walls, finalising it all with a contoured logo slapped on top that has a slight gradient. Moving onto the design on the right, I placed two tyre tread marks on a black base then blew up the logo to push out the walls of the sticker.
Alternative Logo Designs- With the original logo having little to no design elements but having to keep to the same basic idea and colours I made use of aspects from the industry they operate in, starting with the iteration on the left, I transformed the logo into a 3D metal version, maintaining both the colours and design. I then placed 3 tyres standing vertically at different angles and rested the logo on top. Moving forward to the second design on the right, I replaced the solid green line with a ragged edge tyre tread, keeping that the signature green of the company I molded the text to fit the dynamic movement of the tread
Subsidiary Logo Design- As mentioned above, it was important to have a very unique but similar logo, as the industry for this one shifted to car trading, I felt it necessary that the logo fitted on a standard South African number plate. beginning with the set of skewed letters, I created a physical gradient in the green line which flooded into a dynamic line drawing of a car. below I placed an irregular rectangle with the remainder of the company name on top, moving it forward with five tapering lines to the left. creating a speed look that complemented the car design placed above, which was wrapped around to highlight the whole logo with some colour
Subsidiary Logo Design- Commissioned to design a logo for a subsidiary required a similar but unique design structure, as this logo was more aimed to be promoted to the public I saw the importance of to create a catchy look. beginning with the parent companies logo design I skewed the lettering to the right creating a forwarding moving design effect, Using a speed inspired font I encapsulated the “EXPRESS” in a rounded edge rectangle, keeping it on the same angle as the letters above. I then combined the top lines of selected letters and completely pushed the limits of the last letter beyond its background, thus representing endless roads ahead for customers. Leaving only the “X” untouched till this point, I enlarged its areas and extended the limits two ends to fit the curves of the tyre I had placed below. As this letter held dominance over the word it was in I changed its colour to match the companies signature green. Matching that with the broken line placed above to close the logo off. to the right is a metal 3D rendition of the logo
Logo Design- After being requested to create logo options with elements of mountains, the coast, trees and fire. beginning with the designs on the left, i used the same design direction that combined all elements requested. moving onto the design on the top right- i kept a circular shape with a wave washing up in the foreground thus creating the base of the logo while the company name closed off the top. cased within is the coast leading up to a beach fie and mountain range. to close it off I placed a large tree on the right. and lastly for the logo on the bottom right- i kept it much simpler with a cross section of a tree layed on two axes while the business name is laid on top and 3 fur trees sit on top.
Embelm Design- Using a red shild with a metal boarder as the base i placed a football with the same colouring at the top while a trophy sits on top. leading down i placed the tournament name in a script font and underlined it that sweped around the bottom to hold the remaining text . to close it off i added a silhouette of a football player.
Logo Design- Two logo options that take two different design directions. one being more corparte and formal, the other having a more casual and virbant feel. both using the same airplane swoop, the defining features and elements are the style of globe and font style and placement.